Spanish label Massimo Dutti taps model Benjamin Eidem to star in a series of striking new promotional images. Heading to a peaceful desert, the blond model plays the role of the handsome and stylish adventurer, decked out in a selection of standout looks which are part of the brand’s spring/summer 2017 collection. Embracing a wardrobe that perfectly balances comfort with a dose of fashionable allure, Benjamin gets ready to explore the nature that surrounds him wearing oversized silhouettes, waterproof fabrics, suede jackets and other covetable pieces.
Model: Benjamin Eidem
Label: Massimo Dutti